IGT is one of the most progressive names in the online gaming market. After having got its start developing poker machines for clubs across Australia and New Zealand, IGT has gone on to make a great impression in the online gambling world.
The company has developed a wide range of online slots for gambling websites, which have been very well-received. Titles like Cleopatra and DaVinci Diamonds have become staples at many online gambling websites.
Now, IGT is looking into the social gaming market by developing game applications for Facebook. While game developers cannot offer real-money gambling, they are allowed to offer play-money games. These games can rake in millions of dollars in advertising revenue, despite not offering actual gambling activities.
Facebook gaming is also a great form of promotion for a wide range of companies. Should IGT enter the Facebook gaming market, it will be able to appeal to a new audience that has yet to discover the company. It will also be a foot in the door for whenever Facebook decides to open up its gaming platforms for actual real-moneygambling.